Düsseldorf’s punk rock band Die Toten Hosen once dedicated a song to the “Modestadt Düsseldorf” (fashion city Düsseldorf). Düsseldorf-based designers prove we are not only good at fashion but accessories and jewellery are also our forte. While Königsallee has long been the place of longing for German fashion lovers, nowadays monobrand stores have taken over stretches of the sycamorelined boulevard. But don’t fret: A new wave of concept stores and carefully selected design-shops has blossomed in other parts of the city – you just have to know where to find these hidden treasures.

Gabriele Orsech

Gabriele Orsech is not one to hold her breath. Fashion is a hands-on profession and that’s exactly what students learn at her Design Department Academy. Here, she reveals her favourite places in Düsseldorf and what fashion means to her.


She represented pop and rock culture before it was en vogue. She was avant-garde at a time when most people didn’t even know what the term meant. Feminist and punk when it was not in fashion yet. Ela — everybody who is anybody in art or culture in Düsseldorf knows her.