Düsseldorf may not have the international reputation for being a party town, but don’t be fooled. An evening about town might start slowly with a few Altbiers at one of the local breweries. But it will pick up speed during the night and take you to several clubs, all within walking distance of each other, ultimately culminating at the Salon des Amateurs. Have your cake and eat it, too.
He runs ‘Selfmade Records’, the most successful German hip hop label of the last ten years where rappers like Genetikk, Casper or the 257ers are or were under contract. With his new label ‘Division’, he is responsible for RIN who represents a new generation of German hip hop artists. He is also the ‘President of Rap’ at Universal Music Germany, his fashion label ‘Pusher Apparel’ is selling like hotcakes and he has a private collection of sneakers and sweatpants. What drives somebody like Elvir Omerbegovic? THE DORF met the 37 year old at his office in Düsseldorf.